Brothers have won the rights to call their clothing company 'Steve Jobs'

http://ift.tt/2ldGe5C

Photo: Business Insider Italia

European courts have granted two Italian entrepreneurs the right to use Steve Jobs' name and a suspiciously Apple-inspired logo for their Italian clothing and accessory company.

First reported by la Repubblica Napoli, bothers and business partners Vincenzo and Giacomo Barbato have officially won a years-long legal battle against Apple that will allow them to continue to call their clothing company "Steve Jobs" after Apple's beloved founder.

According to Chaim Gartenberg over at the Verge, the fight between Apple and the Barbatos began all the way back in 2012 after they noticed that Apple did not have any sort of trademark on Jobs' name:

The pair were already in the process of starting their own clothing and accessory company, after spending years creating products for other brands, and decided that "Steve Jobs" would be the perfect name for their new brand.

Since then, Steve Jobs the company has been duking it out in court with Apple over use of both the name and the clothing company's logo — a letter J with a semicircular bite taken out of it and a very Apple-y leaf serving as the dot on top. However, while all of the brothers' branding is clearly inspired by Apple iconography, it was deemed perfectly legal to use by European courts. Gartenberg notes that la Repubblica Napoli speculated it may be because of the logo that Apple lost the case:

Apple, as one can expect, sued the brothers over the trademark. But according to la Repubblica Napoli, the tech giant may have lost in court by attacking the brothers specifically over their Steve Jobs logo … the court ruled that the letter "J" isn't edible and therefore the bite could not be ripping off Apple's own iconic logo, and upheld the brother's trademark.

To add to the absurdity, the brothers Barbato claimed in an interview with Business Insider Italia that their ultimate goal is to begin developing tech products sometime in the future (though they neglected to disclose any specific plans). Gartenberg mentions that if the Barbatos are successful in this, "there could very well be a Steve Jobs phone competing in stores right next to Jobs' own iPhone." Until that day comes, however, the brothers will be sticking to crafting their line of bags, shirts, and other clothing and accessories.

Now, who needs some Steve Jobs jeans to perfect their New Year's Eve ensemble?

Thoughts?

How do you feel knowing that there's a non-Apple entity called Steve Jobs? Share your thoughts with us in the comments.

from iMore - The #1 iPhone, iPad, and iPod touch blog http://ift.tt/2ldTd7q

Comments

How to Get a MacBook or MacBook Pro Keyboard Repaired Free Under Apple's Service Program

https://ift.tt/2tocBCJ Apple has initiated a new worldwide service program offering free repairs of MacBook and MacBook models equipped with low-profile, butterfly mechanism keyboards, after the company determined that "a small percentage" of the keyboards may develop one or more of the following issues: Letters or characters repeat unexpectedly Letters or characters do not appear Key(s) feel "sticky" or do not respond in a consistent manner Apple or Apple Authorized Service Providers will service eligible MacBook and MacBook Pro keyboards free of charge. Apple says the process may involve the replacement of one or more keys or the whole keyboard. The following MacBook and MacBook Pro models are eligible for the program: MacBook (Retina, 12-inch, Early 2015) MacBook (Retina, 12-inch, Early 2016) MacBook (Retina, 12-inch, 2017) MacBook Pro (13-inch, 2016, Two Thunderbolt 3 Ports) MacBook Pro (13-inch, 2016, Four Thunderbolt 3 Ports) MacBook Pro...

How to like, comment, and add subscribers to shared photo albums on your iPhone, iPad, Mac, or PC

https://ift.tt/2q570On With iCloud Photo Sharing, you can share, like, and comment on photos and videos with friends and family around the world — no social media account needed. Making or subscribing to a shared photo album on iCloud is just the beginning: Once you're part of a shared album with your friends, family, or co-workers, you can add comments, like photos, invite more pals into the fray, and more. iCloud Photo Sharing: The ultimate guide If you want the social media experience without having to plaster your images across the internet, iCloud Photo Sharing offers some great tools for it. Here's how you can like your friends' images, add new people to an existing shared album, and add comment threads to photos and video. How to share albums with people who don't use iCloud How to add someone to a shared photo album How to remove someone from a shared photo album How to let other people add photos and video to your shared photo album How to like...

The Instant Pot Craze and How it's Disrupting Kitchens Everywhere

http://ift.tt/2InTBKj Pressure cooker? Slow cooker? Rice cooker? The Instant Pot is all of these things and more! The Canadian-designed Instant Pot is essentially a roided out slow cooker for half the price of most decent slow cookers on the market. There are several iterations of the Instant Pot, and it may just be able to replace every imaginable kitchen appliance you have. So what's the hubbub? Is the hype real? Let's take a look! See at Amazon What does it do? I think, in terms of kitchen capabilities, the better question is what doesn't the Instant Pot do? The lower-end versions have 6-in-1 functionality, while the Ultra, for example, can be a slow cooker, pressure cooker, rice cooker, yogurt maker, cake maker, egg cooker, sauté cooker, steamer, warmer, and sterilizer. Oh, and the 6-quart Ultra model is only $150 ... Somehow… Basically, the Instant Pot could be your tool for cooker just about everything. With many programmable cooking options, for everyt...

Apple Rumors

Search This Blog