Amazon's Alexa App Climbed to #1 on the iOS App Store's Top Free Chart After Christmas

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After presents were unwrapped across the world on Christmas morning, Amazon's Alexa app [Direct Link] earned the #1 spot on the iOS App Store's Top Free chart, suggesting Echo and other Alexa devices were very popular this holiday season (via TechCrunch).

This marks the first time the Alexa app gained a #1 spot on Apple's App Store, and it remained there for over a day. Currently, Alexa sits at #2 on the Top Free chart in the App Store, having lost the top spot today to YouTube.

Amazon yesterday said that the Echo Dot was the #1 selling Amazon Device this holiday season, as well as being "the best-selling product from any manufacturer in any category across all of Amazon," with millions of Echo Dots sold. With so many Echo products being purchased for Christmas and other holiday celebrations, users were led to download the Amazon Alexa app so they can set up their speaker, control it, integrate with other smart home products, and more.

Data gathered from Sensor Tower's App Store analytics shows the Alexa app climbing the Top Free United States iOS App Store charts in the days leading up to Christmas and then peaking at #1 on December 25 and December 26. On Christmas day, the Alexa app gained prominence on the Top Free App Store charts in other countries as well, including Great Britain (rising to #2), Germany (#5), and Austria (#5).

Amazon Alexa iOS app data via Sensor Tower
As Amazon's Alexa devices continue to dominate the smart speaker market, Apple has plans to release its own music-focused smart speaker device -- the HomePod -- in early 2018. HomePod will be controlled mainly through the user's voice using Siri, and include access to Apple Music and other expected smart speaker functionalities, like asking about the weather, traffic, setting reminders, timers, and more.

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