Apple Earns Top Spot as World's Most Valuable Brand for Sixth Consecutive Year

https://ift.tt/2yd4Xga

Apple remained the world's most valuable brand this year, according to Interbrand's Best Global Brands Report for 2018. With its position at the #1 spot again, Apple has topped Interbrand's annual rankings for the sixth consecutive year.

Apple's brand value grew by about 15 percent and increased to $214.5 billion, up from $184.1 billion in 2017. Apple beat out Google ($155.5 billion), Amazon ($100.7 billion), Microsoft ($92.7 billion), and Coca-Cola ($66.3 billion), rounding out the top five spots. Apple and Google have remained the #1 and #2 spots for several years, and this year Amazon rose from #5 to #3 on the rankings.

“A decade after the global financial crisis, the brands that are growing fastest are those that intuitively understand their customers and make brave iconic moves that delight and deliver in new ways,” said Charles Trevail, Global Chief Executive Officer of Interbrand.

Because of this, Amazon led the Top Growing Brands category with 56 percent growth, followed by Netflix (45 percent), Gucci (30 percent), Salseforce.com (23 percent), and Louis Vuitton (23 percent). Facebook held the #1 spot as the Top Growing Brand for five years in a row, until this year, as it declined six percent and disappeared from this category.

On the main list of 100 most valuable brands, other companies include Samsung (#6), Facebook (#9), Disney (#14), Philips (#42), Netflix (#66), PayPal (#73), Spotify (#92), and Nintendo (#99).

To determine a brand's cumulative value, Interbrand considers the financial performance of branded products products and services, the role the brand plays in purchase decisions, the brand's competitive strength, its ability to create loyalty, and sustainability for demand and profit into the future.

Tag: Interbrand

Discuss this article in our forums

from MacRumors: Mac News and Rumors - All Stories https://ift.tt/2zRsFAx

Comments

How to Get a MacBook or MacBook Pro Keyboard Repaired Free Under Apple's Service Program

https://ift.tt/2tocBCJ Apple has initiated a new worldwide service program offering free repairs of MacBook and MacBook models equipped with low-profile, butterfly mechanism keyboards, after the company determined that "a small percentage" of the keyboards may develop one or more of the following issues: Letters or characters repeat unexpectedly Letters or characters do not appear Key(s) feel "sticky" or do not respond in a consistent manner Apple or Apple Authorized Service Providers will service eligible MacBook and MacBook Pro keyboards free of charge. Apple says the process may involve the replacement of one or more keys or the whole keyboard. The following MacBook and MacBook Pro models are eligible for the program: MacBook (Retina, 12-inch, Early 2015) MacBook (Retina, 12-inch, Early 2016) MacBook (Retina, 12-inch, 2017) MacBook Pro (13-inch, 2016, Two Thunderbolt 3 Ports) MacBook Pro (13-inch, 2016, Four Thunderbolt 3 Ports) MacBook Pro

How to like, comment, and add subscribers to shared photo albums on your iPhone, iPad, Mac, or PC

https://ift.tt/2q570On With iCloud Photo Sharing, you can share, like, and comment on photos and videos with friends and family around the world — no social media account needed. Making or subscribing to a shared photo album on iCloud is just the beginning: Once you're part of a shared album with your friends, family, or co-workers, you can add comments, like photos, invite more pals into the fray, and more. iCloud Photo Sharing: The ultimate guide If you want the social media experience without having to plaster your images across the internet, iCloud Photo Sharing offers some great tools for it. Here's how you can like your friends' images, add new people to an existing shared album, and add comment threads to photos and video. How to share albums with people who don't use iCloud How to add someone to a shared photo album How to remove someone from a shared photo album How to let other people add photos and video to your shared photo album How to like

The Instant Pot Craze and How it's Disrupting Kitchens Everywhere

http://ift.tt/2InTBKj Pressure cooker? Slow cooker? Rice cooker? The Instant Pot is all of these things and more! The Canadian-designed Instant Pot is essentially a roided out slow cooker for half the price of most decent slow cookers on the market. There are several iterations of the Instant Pot, and it may just be able to replace every imaginable kitchen appliance you have. So what's the hubbub? Is the hype real? Let's take a look! See at Amazon What does it do? I think, in terms of kitchen capabilities, the better question is what doesn't the Instant Pot do? The lower-end versions have 6-in-1 functionality, while the Ultra, for example, can be a slow cooker, pressure cooker, rice cooker, yogurt maker, cake maker, egg cooker, sauté cooker, steamer, warmer, and sterilizer. Oh, and the 6-quart Ultra model is only $150 ... Somehow… Basically, the Instant Pot could be your tool for cooker just about everything. With many programmable cooking options, for everyt

Apple Rumors

Search This Blog