Skip to main content

MoviePass Will Introduce Surge Pricing for Popular Films Beginning in a Few Weeks

By
https://ift.tt/2p7d0Ye

Movie subscription service MoviePass today confirmed that it will soon introduce surge pricing into its business model, charging customers from $2 and up for films that the company deems popular. The news comes from MoviePass CEO Mitch Lowe, who confirmed to Business Insider that surge pricing will affect monthly subscribers while annual subscribers will be exempt from what he describes as "high-demand" pricing.


The change will appear for affected subscribers within the "coming weeks," according to Lowe. Surge pricing is a dynamic, time-based strategy that apps like Uber use when a large amount of customers are requesting rides in the app but there aren't enough drivers to taxi them around.

Now this will extend to MoviePass, so on opening weekends or at particularly busy late-night showings of popular movies, monthly subscribers should expect to pay a bit more above their locked-in $9.95/month subscription price. Because this is not a fee that the movie theater is charging, users can expect MoviePass to take the surge pricing fee from the credit cards associated with their account -- although Lowe or any MoviePass spokesperson has yet to confirm this.
"At certain times for certain films — on opening weekend — there could be an additional charge for films," Lowe told Business Insider.

Lowe said this decision was a way to have its theaters partners see more traffic for big blockbusters in the mid-week and less-crowded weekends following the movie's opening weekend. It was also to "make sure that we can continue to offer a valuable service and support the whole enterprise," Lowe added.
Otherwise, there are two other additions coming to MoviePass this summer: a bring-a-friend feature and IMAX/3D screenings. In the MoviePass iOS and Android app, subscribers will be able to add on a ticket for a non-MoviePass friend, the cost of which will be "somewhere near the retail price of the ticket."

For IMAX and 3D movies, users will be given the option to pay an added fee for the premium screenings, ranging from $2-$6 according to Lowe. As of now, one of MoviePass' detriments is that it only allows subscribers to watch regular 2D movies. At launch subscribers will have to choose one of these features or the other for a single film, but eventually they will be able to combine premium and bring-a-friend options for the same movie.

The MoviePass news comes after AMC just yesterday revealed its own movie subscription service, which will let customers watch three movies per week for $19.95 a month -- including IMAX and RealD 3D showings. Lowe responded to this new rival service today as well:
"It's been tough when you have the president of AMC essentially for eight or nine months telling everybody that our subscription was not sustainable, and then he comes out with a program that essentially could cost him $60 or $80 a month to pay the studios their minimums and collecting $19.95," Lowe said, referring to AMC CEO Adam Aron. "So it is a little bit kind of funny that it's pretty clear what he wanted to do — clear the way for his own subscription program and not have competition."
All of the new MoviePass features -- including surge pricing -- will appear in the MoviePass app by the end of August.

Tag: MoviePass

Discuss this article in our forums



from MacRumors: Mac News and Rumors - All Stories https://ift.tt/2tiOtkT
Labels:

Comments

Post a Comment

Popular posts from this blog

How to Get a MacBook or MacBook Pro Keyboard Repaired Free Under Apple's Service Program

By
https://ift.tt/2tocBCJ Apple has initiated a new worldwide service program offering free repairs of MacBook and MacBook models equipped with low-profile, butterfly mechanism keyboards, after the company determined that "a small percentage" of the keyboards may develop one or more of the following issues: Letters or characters repeat unexpectedly Letters or characters do not appear Key(s) feel "sticky" or do not respond in a consistent manner Apple or Apple Authorized Service Providers will service eligible MacBook and MacBook Pro keyboards free of charge. Apple says the process may involve the replacement of one or more keys or the whole keyboard. The following MacBook and MacBook Pro models are eligible for the program: MacBook (Retina, 12-­inch, Early 2015) MacBook (Retina, 12­-inch, Early 2016) MacBook (Retina, 12-­inch, 2017) MacBook Pro (13­-inch, 2016, Two Thunderbolt 3 Ports) MacBook Pro (13-­inch, 2016, Four Thunderbolt 3 Ports) MacBook Pro...
1 comment
Read more

How to like, comment, and add subscribers to shared photo albums on your iPhone, iPad, Mac, or PC

By
https://ift.tt/2q570On With iCloud Photo Sharing, you can share, like, and comment on photos and videos with friends and family around the world — no social media account needed. Making or subscribing to a shared photo album on iCloud is just the beginning: Once you're part of a shared album with your friends, family, or co-workers, you can add comments, like photos, invite more pals into the fray, and more. iCloud Photo Sharing: The ultimate guide If you want the social media experience without having to plaster your images across the internet, iCloud Photo Sharing offers some great tools for it. Here's how you can like your friends' images, add new people to an existing shared album, and add comment threads to photos and video. How to share albums with people who don't use iCloud How to add someone to a shared photo album How to remove someone from a shared photo album How to let other people add photos and video to your shared photo album How to like...
1 comment
Read more

The Instant Pot Craze and How it's Disrupting Kitchens Everywhere

By
http://ift.tt/2InTBKj Pressure cooker? Slow cooker? Rice cooker? The Instant Pot is all of these things and more! The Canadian-designed Instant Pot is essentially a roided out slow cooker for half the price of most decent slow cookers on the market. There are several iterations of the Instant Pot, and it may just be able to replace every imaginable kitchen appliance you have. So what's the hubbub? Is the hype real? Let's take a look! See at Amazon What does it do? I think, in terms of kitchen capabilities, the better question is what doesn't the Instant Pot do? The lower-end versions have 6-in-1 functionality, while the Ultra, for example, can be a slow cooker, pressure cooker, rice cooker, yogurt maker, cake maker, egg cooker, sauté cooker, steamer, warmer, and sterilizer. Oh, and the 6-quart Ultra model is only $150 ... Somehow… Basically, the Instant Pot could be your tool for cooker just about everything. With many programmable cooking options, for everyt...
Post a Comment
Read more